TikTok Introduces New Ad Platform Amidst Calls For Ban


News Of Chinese video-sharing network TikTok:


Chinese video-sharing network Tiktok has launched a new self-service advertising platform to market to small businesses.


The new advertising platform of popular social media companies allows companies to buy ads without going through the ad sales team.


It is expected that small businesses will be able to advertise on the app, but the potential ban on ticks in the United States could lead to many more problems, as Secretary of State Mike Pompeo suggested on Monday.


Pompeo's call for a ban could only encourage supporters of the ban if it does not consider the new advertising platform.


Pompeo also called for the application to be banned because it was launched in China and that it could sell information to the Chinese government.


In an interview with Fox News' Laura Ingraham, she said users should download the app "if you want your personal information in the hands of the Chinese Communist Party."


Tic Tac Toe responded to Pompeo's call by saying his fears were unfounded. A Tic Tac Toe spokesman said in a statement: "Tic Tac Toe is headed by an American CEO.


The United States has hundreds of employees and key leaders across security, safety, products and public policy."


"We have no higher priority than promoting a safe and secure application experience for our users. We have never provided user data to the Chinese government, we would not do that if asked."


However, with their new advertising platform, the problems raised are twofold. The first is if the ads themselves contain inaccurate information or questionable content.


Second, ad buyers are concerned that their ads may appear next to content created by suspicious users on the platform.


Like many social media sites, Tiktok uses both connectivity technology and human connectors, and the company says it is committed to protecting ads from appearing next to objectionable content. Moderators also drop videos that are contrary to community guidelines.


Other social media networks allow users to create their ads or promote their content, and this idea seems to be the next logical step in social Goliath.


To help these local ad buyers jumpstart, the app is providing 100 100 million in ad credits worldwide.


Small businesses can apply for these free credits because they have been severely damaged by the coronavirus epidemic.


These credits are available to U.S. businesses because the proposed ban does not take effect.


****************

Post a Comment

0 Comments

close